Top 3 Marketing Mistakes That Will Cost You Lots of Money

November 2, 2017

Top 3 Marketing Mistakes That Will Cost You Lots of Money

1 - Confusing a Tactic with a Strategy

Many companies' marketing isn't working because they focus on a tactic without an overarching strategy.

Marketing is complex and requires the deployment of multiple tactics in concert towards a strategic goal. A tactic that works today is unlikely to continue to work over the long run without an understanding of how that tactic fits into the marketing ecosystem to achieve a desired result.


2 - Not Being Consistent

Marketing is about consistency.

A consistent look and feel to your materials, the tone of your brand language and the cadence that you produce and publish content is the only way to achieve good results.

If you hire a stellar agency to create lead generation assets but don't update your brand (e.g. website, logo, product materials) or overall message you are setting yourself up for failure.

Your marketing establishes the initial impression your customer has of your company and you must carry that brand promise through the experience of delivering your product or service.

3 - Not Addressing Your Customer's True Motivation

You have likely heard this before, but very few companies get it right: Your customer does not buy what you specifically sell.

Your higher value proposition is found in understanding the very basic need your company addresses for your customer:

· Do you help them sleep better at night?

· Will your product or service get them a promotion or raise at work?

· Do you give them more free time, make their life easier or address a fundamental problem?

You are close to your business and likely need an outsider perspective to get this right. I find company owners' focus too much on "what" they do and they don't go deep enough with customers to find out "why" customers truly buy.




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Getting Married, Traveling The World, and Fighting For Money w/ WBC Champion Diego Llamas

July 31, 2017

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We're all story-tellers. We have all experienced a meaningful and significant event, and shortly after shared that event, that story, with everyone important to us. 

Some have crazier stories than others. One of those people is up-and-coming lightweight fighter Diego Llamas. His story isn't just a regular one. It's life-changing and inspirational.

Two years ago, he literally left everything in his hometown of Guadalajara, Mexico and moved to California with his wife to pursue his dream of fighting. He left his family and friends behind, bringing only a very small amount of luggage and money with him. 

At the beginning of the move, Llamas struggled in the foreign country. Being a non-English speaker at the time, he was unable to communicate with anyone properly. And with a lack of money, he lived with his wife in a small apartment with limited furniture. As an example, they used paint cans as a dinner table. 

Things have gotten better, however. His life is completely different, and the major move is finally starting to pay off. He makes a good living currently by teaching Muay Thai in multiple gyms.

"At the beginning it was very difficult, because I didn't speak English," Llamas told's The MMA Circus. "I was following Kevin Ross, because he fought before years ago there in Guadalajara, where I come from. Then I started following him on social media to see where he was training. And then over the years, I was fighting at the same time there in Mexico, I used to watch his videos of the fights. From there, I got my very own gym, and I was fighting professionally. I got to National Championship Mexico Muay Thai, and I was an active MMA fighter at the same time. With my wife, we made the plan to put everything on the table and take this step to come to the U.S., and give a shot to train with CSA gym.

"Since we moved here, actually we used two suitcases with our clothes and our savings. And then the very first thing we did was get to the gym and from there we started looking around in a motel for the first week. We found a room in an apartment. [The land lord] rented us a room ten minutes away from the gym, because [the only reason] we came here was [to go to] the gym. I started looking for a job, for work. Two weeks after [I moved to California], I found a job. Two months after, we found an apartment. Basically for the first whole year, we were moving around all day to every single place on bicycles. We were going to work, going back home, going to train. We had backpacks, going to the grocery store, everything, we were on bicycles.

"I got the opportunity to get a fight in Tachi Palace Fights, a fight with Justin Houghton. He was a really good fight; I won by decision. There was another fight, it was six months ago, with James Martinez. Everything went well; I won by knockout in the very first round. Everything has been the same here. Train every day, six times a week, work, at the beginning, working in the kitchen was the only job I could find. I was working there in the very first year. Working in the mornings, training in the afternoons. Recently, I started teaching Muay Thai at two different gyms. I've been working more, I've been teaching, which is very good because I watch standup every day, I've been working on my footwork. As a fighter, that is really, really tiring."

Llamas hasn't looked back, either. Although he has kept in touch with his family and friends still in Mexico over the Internet, he and his wife haven't been able to return since they moved to the United States two years ago.

"We haven't gone to Mexico," he said. "We've been staying here, trying to do the most I can since for the time I left for my fight career. We have been talking with family and friends by online things, Facebook and stuff, but that's it, basically."

Llamas moved to the United States with virtually nothing and struggled for a long time. He took a risk by going all-in in mixed martial arts, and two years later, it's finally paid off. Llamas fights on live television on Friday evening on the main card of Lion Fight 29 on AXS TV, proving just about anything is possible.




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How I Got My First $100K Contract For Doing What I Love

July 30, 2017

Getting paid for what you love to do is challenging. Today Brose talks about his first record deal for $100k. 


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Top 5 Places To Run Ads For Your Business To Increase Sales

July 12, 2017

Some Do’s and Don’ts of Running Online Ads for Your Business

1. If you’re selling an offer, don’t send users straight to your home page.

This is the number one reason why online ads fail. Put yourself in the shoes of your customer: you see an ad for a discounted massage. Great! I’ve got my credit card out and I’m ready to buy. But when I click the ad, I’m simply sent to the business’ home page. Wait, where is the offer that I just clicked on? Where can I buy the very thing I wanted?

If your offer isn’t easily claimable, if you require excessive work from your customers to find the offer, chances are you’re going to lose them.

2. Do send customers to a dedicated landing page that allows them to buy right away.

Now imagine you’re a customer who has just clicked on the ad for a discounted massage. Instead of having to navigate a business’ website, you can simply enter your credit card information and be on your way.


3. Do use ads to find your target customer.

One of the best things about online ads is how highly customizable they are. Only looking to reach women, age 35-55 within 25 miles of your business who have visited your website before? Or do you want men, age 21-35 who have never visited your website before? Online ads are always targeted so you’re never wasting your budget showing ads to people who would never make a purchase.

4. Don’t think online advertising has to be crazy expensive.

A lot of businesses rule out online advertising like Facebook Ads or Google Ads from the get-go because they believe that it is simply out of their budget. While it’s true that you have to set some funds aside for online ads, it doesn’t have to be wildly expensive. We typically see clients who spend as little as a few hundred dollars a month. If you’re coming across consultants or agencies that ask upwards of a few thousand dollars, you may be headed down the wrong track.

5. But do set aside an advertising budget.

Online advertising shouldn’t cost you an arm and a leg but it will cost you. This is okay. You should think of online ads as an investment (brand recognition of seeing your business name over and over will bode well for the future). If that’s what you’re looking for, perhaps online advertising isn’t the best fit for you right now. Instead, consider less expensive alternatives like email marketingFacebook posting and boosting or blogging.

6. Do measure success in terms of ROI – return on investment.

Sure you can quantify the success of an ad by how many claims, purchases, or new customers it brought it. But what’s even more effective is measuring your income as compared to your expenses. How much are you spending on ads per week, per month, per quarter, per year and how much is it bringing back to you? If you find that you’re constantly spending more than you’re earning, perhaps it’s time to rethink your strategy.

7. Don’t try to manage it all on your own.

While platforms like Facebook for Business and Google AdWords Express make it a lot easier to manage your ads, they’re still incredibly complex and time-consuming. For example, Facebook ads allow you to A/B test different graphics for one ad, but how do you know which graphics to choose? How do you know how much money to put behind each ad, who to show it to, and when? And how can you keep track of it all as time goes on?

The hardest part about online advertising is often making sure you’re not wasting your money. Finding a good partner to help define and reach your online advertising goals will make all the difference.




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Pro Boxer Tevin Farmer Talks Success, Recent Injury, and Coming For The Title

June 13, 2017

Tevin Farmer, The world-class super featherweight, fighting at the Liacouras Center with Joel Embiid sitting at ringside, beat gutsy Arturo Santos Reyes by a unanimous 10-round decision, but tore his right biceps in the process.

The injury will probably set Farmer, who moved to 25-4-1, with 5 KOs, back probably four months. Farmer, who extended his winning streak to 18-straight fights, tore his biceps tendon in the second round. His goal is to have surgery this coming week to repair it and look toward the future.

“There was pain there every time I threw the right hook,” said Farmer, a southpaw. “I’ll take this as a learning experience. This doesn’t stop anything. I’m still good. I did everything with one hand for nine rounds. (Reyes) better have given me good work. I was fighting with one hand.”

Farmer won easily by scores of 98-94, 97-93 and 96-94 on the judge’s scorecards.

Reyes (19-8, 5 KOs) was a game opponent. He kept coming at Farmer, and there were a few times when he connected. But for the most part, Farmer was in control from start to finish.

On the undercard, budding star Branden Pizarro (5-0, 2 KOs) won a four-round lightweight decision over Chris Gutierrez (0-3).

“It wasn’t difficult at all,” Pizarro said. “(Gutierrez) didn’t want to fight. When I touched him with my right in the first round, he didn’t know what to do. He tried to get in my mind. He tried talking to me. He cursed at me. I just laughed at him.”




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How To Turn Your Passion Into Profit w/ Professional BMX Rider Nick Bruce

June 4, 2017

How To Turn Your Passion Into Profit w/ Professional BMX Rider Nick Bruce.

Like many riders before him Nick’s first taste of BMX came from humble beginnings. After seeing an X-Games Contest on television at a young age, Nick immediately picked up his sister’s bicycle and started jumping it off anything he could find. Flying through the air is where Nick felt at home, and his dare devil attitude had him building bigger and bigger jumps with wood scraps from his dad’s construction sites.

After he received his first real BMX bike as a Christmas gift a few years later, Nick found a local treasure - Jones Jumps - a makeshift trail spot the would come to define him as a rider. Nick would frequent the trails and although he was the youngest rider, it quickly became apparent that he had bike control like none of his peers. Nick began going higher and further than everyone else and started progressing at a rapid rate.

A few years later BMX began to boom in Nick’s hometown of Hubbard, Ohio and Section 8 Skatepark was opened. There Nick was able to develop as a park rider and watch some of the local legends, Anthony Napolitan, Steve Cuesta, and Zach “Catfish” Yankush”, push their riding to the pro arena. With the knowledge of what was possible Nick began riding harder than ever until an injury to his spine set him back.

Being off his bike, Nick began working various jobs and playing different sports. The local skateparks then diminished and the trails Nick grew up at were plowed. After graduating high school, Nick was determined to pursue his dream of becoming a Pro BMX rider. He began strengthening his body and making the trek to skateparks over an hour away just to continue riding.

In 2012 Nick’s dream became a reality. After winning several stops in the Free Flow Contest, Nick was invited to compete in the finals in both Dirt and Park, where he found himself on the podium in both disciplines and became the first rider to ever win both finals. Nick then found himself riding along his idols when he was invited to the Dew Tour qualifiers. Qualifying 6th in Dirt allowed Nick to make his Pro Debut.

In the two years that followed his first pro debut, Nick has traveled the world for major contests, invented never before done tricks, and taken several first place podiums at pro events.

Although Nick’s career is just starting to develop he continues to push and aspire fellow riders to follow their dreams. Nick believes that with passion and hard work anything is possible.

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Make Money Boxing & Flipping Homes w/ former WBO champion Peter Quillin

June 3, 2017

Peter Quillin aka Kid Chocolate is an American professional boxer who held the WBO middleweight title from 2012 to 2015. He's talks with Brose about becoming a professional boxer, winning the championship belt, and investing in real estate. 

In April 2015, Peter Quillin carried a 31-0 record into his matchup against veteran southpaw Andy Lee. It was Quillin’s first fight in nearly a year and his first since vacating his world title in September 2014.

Quillin looked sharp early on, putting Lee on the canvas in the first and third rounds. But “Kid Chocolate” faded down the stretch, hit the deck himself in Round 7 and had to settle for a 12-round split draw.

Then, following a vicious fifth-round KO of Australian Michael Zerafa last September, Quillin challenged fellow Brooklyn, New York, resident Daniel Jacobs for his 160-pound title on December 5. It was expected to be an exciting, highly competitive fight. Instead, it lasted just 85 seconds, with Jacobs scoring a shocking TKO.

Looking back at his efforts against Lee and Jacobs, Quillin is quick to play the blame game—that is, he wholly blames himself.

“I’ve watched both of those fights twice,” Quillin says. “There was no head movement or footwork. I went out straight at Jacobs with the intensity of trying to knock him out, [and didn’t] jab. I was thinking like a puncher instead of the athletic boxer I can be.

“I was high on my power, so my boxing ability was lacking against Lee and Jacobs.”

Although Quillin hasn’t fought since the Jacobs loss, he hasn’t exactly been idle. In fact, after parting ways with longtime trainer Eric Brown, he headed across the country three months ago and hooked up with renowned trainer Virgil Hunter at the latter’s boxing gym in Hayward, California.

Separating from Brown wasn’t easy, but it was a move Quillin believes was necessary to advance his career under Hunter, who is offering his new fighter more than just physical guidance.

“Before coming here, I respectfully called Eric Brown. We had a father-son relationship, but he's a respectful man and was cool with it,” Quillin says. “Virgil just teaches on a different level, [and motivates with] certain sayings or Bible scriptures.”

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10 Ways To Make A Million Dollars

June 2, 2017

Brose talks numbers on this episode. 


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Life As A Professional Boxer w/ WBA champion Jason “El Canito” Sosa

May 28, 2017

Jason “El Canito” Sosa, 19-2-4 (15), from Camden, NJ won the WBA World Super Featherweight champion in June 2016. He hadn’t lost a fight in 6 years.

Canito talks about life after winning the championship belt. 


Follow "El Canito" on Instagram @Canito310

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Successfully Becoming An Actor in Hollywood w/ Alexandra Bard pt. 1

May 27, 2017

Hollywood actress Alexandra Bard discusses her journey from Australia to Los Angeles and upcoming projects.

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